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Case study

Affinity.co — Find, manage, and close more deals

Affinity is a CRM tool for dealmakers to manage their deal flow. Affinity's relationship intelligence utilizes the network of your entire firm to uncover the best path to build a relationship with a company.

Role

Staff Product Designer

Timeline

4 month project

Objective

Strategy project looking into the next 3-5 years

"Our vision is a world where anyone can cultivate and fully harness their network to succeed."
‍
Ray Zhou and Shubham Goel, Co-founders

unique challenges

Long term vision

Designing a 3-5 year product vision

AI driven

Leveraging relationship intelligence insights

Building for scale

Design for unique workflows, team sizes, and permissions

Multi-playforms

Made for web, mobile and extensions

Product vision project
We want to come together as a team and come up with a north star that can inspire the future vision of Affinity and galvanize the company.

We want to define areas where we can showcase a novel experience that only Affinity will bring in the next 3-5 years. This experience should align with the company’s North Star of being THE relationship intelligence leader in the world.

Reach out to see the entire process!

Sneak peak

Get in touch

Looking for a product designer to help grow your product?

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